The tracker
Every Sydney Sweeney ad campaign.
One page per campaign. Updated as new deals and controversies land.
Sydney Sweeney’s Novig ad, explained: the nude betting campaign that lit up the internet
Sydney Sweeney went nude for Novig, a sports prediction app she also holds equity in. It landed days before the NFL season and drew fast backlash from female athletes.
Sydney Sweeney’s American Eagle “great jeans” campaign and the wordplay that blew up
Before Novig, the American Eagle denim campaign built around a “great jeans” pun became Sweeney’s first self made national news cycle.
Sydney Sweeney’s Dr. Squatch “bathwater” soap: the stunt that sold out
A limited soap tied to Sydney Sweeney and marketed around her bathwater became one of the most talked about celebrity product stunts of the year.
Sydney Sweeney and Laneige: the quiet deal that never trends
Her Laneige partnership is the calm opposite of the Novig and American Eagle ads. It is a multi year global beauty ambassadorship built on repeat sales, not outrage.